This is a selection of invited lectures, keynote addresses, and seminar contributions presented at national and international events.
2025
The Narrative Capital of the Place – An Introduction to Contemporary Place Branding Research. Presentation for the Zürich urban development and innovation delegation. Epicentre, Stockholm.
2024
Rural Place Identity and Narrative Capital in Peripheral Destinations – The Case of Brodalen. NFF Nordic Academy of Management Conference. Reykjavik, Iceland.
2019
Film Tourism Expanded. Kreativ Arena, Stockholms Handelskammare. Stockholm. link
2018
Trends & Future Outlook – What Will Our Cultural Society Look Like in the Near Future? Teknologisk Institut. Stockholm. (Original title: Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?)
2017
Culture as a Magnet. Linköpings kommun. Linköping. (Original title: Kultur som magnet) – link
2016
The Visionaries – The Future of Film. Göteborg Film Festival. Göteborg. (Original title: Visionärerna – Samtal om framtidens filmlandskap)
Crime Scene Kiruna – Case Studies from Two Crime Series. Filmpool Nord. Kiruna. (Original title: Brottsplats Kiruna – Fallstudier av ekonomiska effekter och värden från två kriminalserier inspelade i Kiruna, Norrbotten) – link
2014
Do’s and Don’ts When a Crisis Hits Social Media. Baltic PR Awards. Stockholm.
(Original title: Do’s and don’ts when a crisis hits social media – Baltic PR Award)
The Economics of the Fashion Weeks in Stockholm. Stockholm Business Region, ASFB, Modecenter, Agenturföretagen, Swedish Fashion Council. Stockholm. (Original title: Modeaktiviteternas ekonomi i Stockholm – Analys av indirekta ekonomiska effekter och värden av modeaktiviteter i Stockholm 2013–2014)
2012
Cleantech Visits and Regional Value – Effects and Potentials of Technical Visits in the Stockholm Region. Stockholm Cleantech inauguration. Stockholm (Original title: Miljöteknik på besök – Effekter och värden från technical visits i Stockholmsregionen)
The Millennium Report and Film Narrative Value Creation. Creative Lapland Conference. Rovaniemi, Finland.
Economic Effects and Value from Films – The Millennium and Wallander Cases. Film in Iceland / Íslandsstofa. Reykjavik. link
(Original title: Economic effects and values from films and film productions, The Millennium and Wallander cases)
Swedish Noir & Prime Crime – The Millennium Effect on International Media. Sweden Ministry for Foreign Affairs / Swedish Institute. Stockholm.
(Original title: Swedish Noir & Prime Crime, The Millennium Effect on International Media, The Millenium Effect on International Media; föreläsare och moderator av en panel med Camilla Läckberg, Hans Rosenfeldt , Michael Hjorth, Cilla and Rolf Börjlind, Storytellers of Sweden, Press Conference Centre at Rosenbad, UD, Stockholm.)
The Image of Sweden and the Crime Fiction Boom. Ministry for Foreign Affairs / NSU, Almedalen Week. Visby. (Original title: Så påverkas Sverigebilden av det svenska deckarundret)
Evaluating the Economic Impact of Films on Regions. European Cities Marketing conference. Biarritz.
2011
How to Evaluate and Communicate the Economic Impact of Film – The Millennium Report. AFCI Cineposium. Paris. – link
The Narrative Power of Film: How Stories Transform Place Identity and Drive Tourism. Keynote at the Set-Jetting Seminar, Film Festival Oostende. Oostende, Belgium. (Original title: The Narrative Power of Film – How Stories Transform Place Identity and Drive Tourism)
2009
Can the ‘Wallander Films’ Be Used to Promote Skåne? Mixed Reality Conference. Ystad. (Original title: Can the ‘Wallander films’ be used to promote Skåne?)
Film and Regional Exposure – The Value of Filmed Places. Presentation at Trollhättan Talks, Film i Väst / TUR-Mässan. Göteborg.
2007–2010
Guest Lecturer. Topics included strategic communication, argumentation, and media analysis. IHM Business School, Stockholm. (Original titles: “Att argumentera affärsmässigt för strategisk kommunikation”, “Grundkurs i medieanalys”)
2006–2009
PR and Communication in Environmental Strategy. Lectures at the Environmental Strategy Program, Lund University, Campus Helsingborg.
(Original title: Att arbeta med PR och kommunikation inom miljöstrategi)
2005–2009
Writing for the Press – Press Releases and Opinion Articles. Lectures in the Nordic languages program, Stockholm University. (Original title: Att skriva texter för press – pressmeddelanden och debattartiklar)
2007
Know Your Audience – To Engage with your target groups —Workshop for Naturum centre managers, Swedish Environmental Protection Agency, Gysinge. (Original title: Att lära känna sin publik och sina målgrupper)