A selected record of invited talks, academic conference presentations, professional seminars, workshops, and teaching across research, professional practice, and higher education.
2026
Storytelling for Ocean & Business – Narrative Capital, Place and Value Creation in the Blue Economy. Invited talk and workshop, A’Pelago Initiative / We Are The Ocean, Finland.
Professional Judgment in AI-Supported Organizational Decision-Making: Towards a Conceptual Framework. NFF Nordic Academy of Management Conference, Aarhus, Denmark. With Tomas Träskman.
Narrative Capital of Place: Towards a Conceptual Framework. NFF Nordic Academy of Management Conference, Aarhus, Denmark.
AI in Practice – From Opportunities to Responsibility. Professional lecture for Project Slussen, City of Stockholm, Stockholm. Original title: AI i praktiken – från möjligheter till ansvar.
2025
The Narrative Capital of the Place – An Introduction to Contemporary Place Branding Research. Presentation for the Zürich urban development and innovation delegation. Epicenter, Stockholm.
2024
Rural Place Identity and Narrative Capital in Peripheral Destinations – The Case of Brodalen. NFF Nordic Academy of Management Conference. Reykjavik, Iceland.
2019
Film Tourism Expanded. Kreativ Arena, Stockholms Handelskammare. Stockholm.
2018
Trends & Future Outlook – What Will Our Cultural Society Look Like in the Near Future? Teknologisk Institut. Stockholm. (Originaltitel: Trender & framtidsspaning – hur kommer vårt kultursamhälle att se ut inom den närmaste framtiden?)
2017
Culture as a Magnet. Linköpings kommun. Linköping. (Original title: Kultur som magnet)
2016
The Visionaries – The Future of Film. Panel discussion, Göteborg Film Festival, Göteborg.
Original title: Visionärerna – Samtal om framtidens filmlandskap.
Crime Scene Kiruna – Case Studies from Two Crime Series. Presentation of commissioned analysis, Filmpool Nord, Kiruna. Original title: Brottsplats Kiruna – Fallstudier av ekonomiska effekter och värden från två kriminalserier inspelade i Kiruna, Norrbotten.
Cultural Tourism – How Can We Work with It in Practice, and What Does It Generate? Professional presentation, Teknologiskt Institut, Stockholm.
Original title: Kulturturism – hur kan vi arbeta med det i praktiken och vilka effekter genererar det?
2014
Do’s and Don’ts When a Crisis Hits Social Media. Lecture and workshop, Baltic PR Award, Riga, Latvia.
Economic Effects and Marketing Value of Film Production. Film som framtidsbransch, Film Västernorrland, Sundsvall. Original title: Ekonomiska effekter och marknadsföringsvärden av filmproduktion.
The Economics of the Fashion Weeks in Stockholm. Presentation of commissioned analysis for Stockholm Business Region, ASFB, Modecenter, Agenturföretagen and Swedish Fashion Council, Stockholm. Original title: Modeaktiviteternas ekonomi i Stockholm – Analys av indirekta ekonomiska effekter och värden av modeaktiviteter i Stockholm 2013–2014.
2012
Cleantech Visits and Regional Value – Effects and Potentials of Technical Visits in the Stockholm Region. Stockholm Cleantech inauguration. Stockholm (Original title: Miljöteknik på besök – Effekter och värden från technical visits i Stockholmsregionen)
The Millennium Report and Film Narrative Value Creation. Creative Lapland Conference. Rovaniemi, Finland.
Economic Effects and Value from Films – The Millennium and Wallander Cases. Film in Iceland / Íslandsstofa. Reykjavik. (Original title: Economic effects and values from films and film productions, The Millennium and Wallander cases)
Swedish Noir & Prime Crime – The Millennium Effect on International Media. Sweden Ministry for Foreign Affairs / Swedish Institute. Stockholm. (Original title: Swedish Noir & Prime Crime, The Millennium Effect on International Media; föreläsare och moderator av en panel med Camilla Läckberg, Hans Rosenfeldt , Michael Hjorth, Cilla och Rolf Börjlind, Storytellers of Sweden, Press Conference Centre at Rosenbad, UD, Stockholm.)
The Image of Sweden and the Crime Fiction Boom. Ministry for Foreign Affairs / NSU, Almedalen Week. Visby. (Original title: Så påverkas Sverigebilden av det svenska deckarundret)
Evaluating the Economic Impact of Films on Regions. European Cities Marketing conference. Biarritz.
2011
How to Evaluate and Communicate the Economic Impact of Film – The Millennium Report. AFCI Cineposium. Paris.
The Narrative Power of Film: How Stories Transform Place Identity and Drive Tourism. Keynote at the Set-Jetting Seminar, Film Festival Oostende. Oostende, Belgium. (Original title: The Narrative Power of Film – How Stories Transform Place Identity and Drive Tourism)
2009
Can the ‘Wallander Films’ Be Used to Promote Skåne? Mixed Reality Conference. Ystad. (Original title: Can the ‘Wallander films’ be used to promote Skåne?)
Film and Regional Exposure – The Value of Filmed Places. Presentation at Trollhättan Talks, Film i Väst / TUR-Mässan. Göteborg.
Social Media and the Intranet – Organizing, Informing and Communicating. Workshop at IBC Euroforum’s Intranät 2.0. Original title: Sociala medier och intranätet – organisera, informera, kommunicera.
Moving into Social Media. Communication Executives Program, Ångström Laboratory, Uppsala.
Can the ‘Wallander’ Films Be Used to Promote Skåne? Mixed Reality Conference, Ystad.
Film and Regional Exposure – The Value of Filmed Places. Presentation at Trollhättan Talks, Film i Väst / TUR-Mässan, Göteborg.
2007–2010
Guest Lecturer. Topics included strategic communication, argumentation, and media analysis. IHM Business School, Stockholm. (Original titles: “Att argumentera affärsmässigt för strategisk kommunikation”, “Grundkurs i medieanalys”)
2006–2009
PR and Communication in Environmental Strategy. Lectures at the Environmental Strategy Program, Lund University, Campus Helsingborg.
(Original title: Att arbeta med PR och kommunikation inom miljöstrategi)
2005–2009
Writing for the Press – Press Releases and Opinion Articles. Lectures in the Nordic languages program, Stockholm University. (Original title: Att skriva texter för press – pressmeddelanden och debattartiklar)
2007
Know Your Audience – To Engage with your target groups —Workshop for Naturum center managers, Swedish Environmental Protection Agency, Gysinge. (Original title: Att lära känna sin publik och sina målgrupper)