Talks

I work at the intersection of place, culture, communication, and technology. My talks and trainings are designed to inspire reflection, offer clarity, and support meaningful development for professionals navigating change, complexity, and new narratives.

With a background in strategic communication, cultural analysis, and narrative research, I help organisations, institutions, and regions work more consciously with identity, storytelling, and long-term value. My work draws on both academic research and more than 25 years of practical experience across sectors.

Much of my thinking centres on how stories shape belonging, perception, and direction, and how culture, media, and technology interact in that process. I speak to leadership teams, cross-sector groups, and academic audiences, always to build understanding and narrative capacity in an accelerated world.

References to some prior engagements, which you can find here.

What to expect

A combination of theory and practice, insight and application. My sessions bring together research, reflection, and real-world relevance, helping participants make sense of complexity while offering concrete tools.

Expect analytical clarity, a human-centred approach, and formats that invite both critical thinking and constructive dialogue. I aim to foster shared understanding that supports practical outcomes, long-term thinking, and thoughtful communication.

Formats

Speaking style

Concrete, analytical, and engaging. I adapt to the context and audience, whether it’s a public-sector forum, a creative network, or an executive meeting. I speak in Swedish or English, online or in person.

Examples of themes and topics

Keynotes and Talks

• The Power of Narrative: How storytelling shapes perception, trust, and inclusion
• Narrative Placemaking: Why shared stories matter for cities, regions, and institutions
• Culture as Infrastructure: Creative industries and their role in regional transformation
• Beyond the Cultural Institutions: How to support the indirect values of cultural institutions and practices
• Film as Soft Power: How fiction and films can strengthen visibility and place identity
• Narrative Resilience: How communities and organisations sustain meaning through change

Seminars and Trainings

• Strategic Communication in Practice: From insight to argument – working with structure, audience, and message
• Media Analysis and Meaning-Making: Understanding how narratives shape perception in a hybrid media landscape
• AI-Supported Writing for Impact: Crafting press texts, opinion pieces, and speeches, with new tools and techniques

Audiences

If you think I and the topics and themes I work with are relevant, I’ll make sure the content aligns with your context. My engagements are always tailored to the audience, whether you’re part of a communications team, a board meeting, a regional strategy group, a creative network, or a project team seeking a fresh perspective.

Previous audiences include public organisations, cultural institutions, universities, creative businesses, and international tech companies, across sectors and levels.

• Leadership teams
• Municipalities and public sector groups
• Cultural and creative organisations
• Tourism and regional development
• Universities and innovation networks

Let me know what you’re working on, and we can shape a strong narrative together.

Previous speaking engagements references

Aarhus Municipality, Denmark • AFCI Cineposium, Paris • Committee for the Promotion of Sweden Abroad • Creative Arena, Stockholm Chamber of Commerce • Creative Lapland, Rovaniemi • European Cities Marketing, Biarritz • Film Capital Stockholm • Film i Skåne • Film in Iceland • Film i Väst, Trollhättan • Filmpool Nord • Film Västernorrland • Gothenburg Film Festival • IHM Business School • Institute of Technology • Islandsstofa (Promote Iceland), Reykjavík • Linköping Municipality • Lund University • Ministry for Foreign Affairs • Oostende Film Festival, Oostende • SAS Institute • Stockholm Business Region • Stockholm University • Swedish Environmental Protection Agency • Swedish Institute • The Icelandic Film Makers Association • Ystad Municipality