I give invited talks, lectures and seminars drawing on my research and more than 25 years of work in analysis, strategic communication and advisory roles.
My work sits at the intersection of research and practice, with a particular interest in how narratives, representation and knowledge shape what people see, understand and value. My research ranges from narrative capital and place development to tourism, culture, media and the changing technologies through which knowledge and places are represented.
Themes I explore
Narratives, place and value
How narratives shape perception, identity, belonging and value — and become resources for places, organizations and communities.
Media, representation and technology
How media, digital twins and AI shape what becomes visible and meaningful — and how representation influences knowledge, participation and professional judgment.
Tourism, culture and communities
How tourism, cultural tourism, serious leisure and creative communities contribute to destination development, place identity and social, cultural and economic value.
Research, analysis and strategic communication
How research, analysis and strategic communication turn complex knowledge into clearer understanding, better discussion and more informed decisions.
Formats range from research presentations and public lectures to professional seminars, leadership discussions, workshops, and facilitated conversations. I speak in Swedish and English.
Contexts and audiences
I adapt talks and seminars to the context, from academic settings to professional and leadership discussions.
- Boards & leadership teams
- Public organizations & municipalities
- Tourism & regional development
- Culture & creative industries
- Universities & research environments
- Communication & strategy teams
Selected organizations & events
AFCI Cineposium · European Cities Marketing · Gothenburg Film Festival · Swedish Institute · Ministry for Foreign Affairs · Stockholm Business Region · Swedish Environmental Protection Agency · Lund University · Stockholm University · IHM Business School · SAS Institute · Creative Lapland