Selected consultancy research, evaluations and analytical work
Research and analysis have been recurring elements of my consulting work for more than two decades, ranging from ongoing analytical support in long-term client relationships to larger standalone studies, evaluations and reports.
In advisory work, analysis has often involved understanding how organizations and brands are represented and positioned, how competitors and markets are developing, and how different stakeholders and audiences perceive particular issues. This has included media and narrative analysis, stakeholder and audience research, competitor and market analysis, environmental scanning and research synthesis. The findings have provided a basis for strategic choices, positioning and communication.
Larger commissioned studies have addressed questions requiring more extensive investigation: what users and stakeholders need, how places and countries are perceived, what effects an activity or investment generates, and how economic, social or less tangible forms of value can be identified and understood.
A recurring feature of this work has been bringing structure and evidence to questions that are not always easy to measure or articulate, and translating findings into reports, recommendations, analytical frameworks, and other forms of decision support.
Selected Areas of Work
Public Sector, Stakeholders & Evaluation
Research, evaluation and stakeholder and user studies for government agencies and other public-sector organizations, often concerning information needs, audiences, public information and organizational development.
Assignments have included major qualitative studies for the Swedish Environmental Protection Agency, audience research for the Swedish International Development Cooperation Agency (Sida), information-needs research for the Swedish Radiation Protection Authority (SSI), and evaluation of international environmental-technology visits for IVL Swedish Environmental Research Institute and regional partners.
Places, Tourism & Regional Development
Studies of destinations, tourism, place identity and the economic, social and indirect value associated with places, activities and regional development.
Assignments have included multi-year destination research for Position Skåne (later Visit Skåne), studies of film-induced tourism and destination images for Region Skåne and Oresund Film Commission, regional and tourism-related analysis for Stockholm Business Region, work for Filmby Aarhus and Nordic tourism organizations, and a value analysis of Tom Tits Experiment in Södertälje.
Media, Narratives & Creative Industries
Analysis of media representations, international reputation and narratives, together with studies of film, television and other creative industries and the wider value they generate.
Examples include qualitative studies of Sweden’s international media image for the Swedish Institute, analyses of film and television production for Film Capital Stockholm, Filmpool Nord and Stockholm Business Region, and research into the economic and wider value of fashion-related activities in Stockholm.
Some assignments naturally cut across these areas. Film and television, for example, have been studied both as creative industries and as drivers of tourism, regional development, media exposure and place-related value.
Selected Reports & Studies
The selection below highlights larger standalone research, evaluation and analytical assignments. It has been chosen to illustrate the range of questions, methods and professional contexts in which I have worked rather than to provide a complete bibliography.
2021 · Telge AB
Värdeanalys av Tom Tits Experiment
Analysis of the indirect economic and place-related value created by Tom Tits Experiment in Södertälje. The assignment later served as a bridge to peer-reviewed academic research on indirect value and place branding.
2019 · Film Capital Stockholm
The Impact of Film on People and Destinations
Study of the value of film and television for people, destinations and regions, including an analytical model and practical guidance for working with international film productions.
2016 · Filmpool Nord
Brottsplats Kiruna
Case studies of the economic effects and wider regional value generated by television productions filmed in Kiruna and Norrbotten.
2014 · Filmby Aarhus, Central Jutland Tourism & Visit Nordjylland
Experience films – in real-life: A Handbook on Film Tourism
Research and practical framework for how destinations and regional organizations can work strategically with film, stories and screen tourism.
2014 · Swedish fashion industry organizations
Modeaktiviteternas ekonomi i Stockholm
Analysis of the direct, indirect and wider economic value generated by fashion-related activities in Stockholm.
2012 · Swedish Institute
Mediebilden av Sverige efter Stieg Larsson och Millennium
Sweden beyond the Millennium and Stieg Larsson
Qualitative analyses of Sweden’s international media image following the global impact of Stieg Larsson, Millennium and the wider international interest in Swedish and Nordic crime fiction.
2011–2012 · IVL Swedish Environmental Research Institute, Stockholm Business Region Development & Swedish Agency for Economic and Regional Growth
Miljöteknik på besök – Effekter och värden från technical visits i Stockholmsregionen
Evaluation and stakeholder study of international visits to environmental-technology environments in the Stockholm region, examining organization, short- and long-term value, challenges and development opportunities.
2011 · Stockholm Business Region Development and regional partners
Millenniumrapporten
Analysis of the regional-economic effects, international exposure and wider place-related value generated by the Swedish Millennium films.
2008 · Swedish Environmental Protection Agency
User Analysis of Environmental Statistics
Large qualitative study of user and information needs, based on interviews and two focus groups with public authorities, municipalities, businesses and other stakeholders.
Common Identity for Sweden’s National Parks
Stakeholder and visitor research, including interviews and focus groups, supporting the development of a common identity for Sweden’s national parks.
2005–2008 · Position Skåne (later Visit Skåne)
Media analyses of Skåne as a tourism destination
Multi-year analysis of how Skåne was represented in Swedish and international media. The work combined media analysis with destination, market and stakeholder perspectives and recommendations for future development.
2006 · Region Skåne, Position Skåne & Oresund Film Commission
Kan man sälja Skåne med Wallanderfilmer?
Study of screen tourism, destination exposure and the potential relationship between popular-cultural narratives, perceptions of place and visitor interest.
Kan man sälja Skåne med en finsk film?
Related study of Skåne’s exposure through Den bästa av mödrar (Mother of Mine) and the relationship between film, destination perceptions, and tourism.
2006 · Swedish International Development Cooperation Agency (Sida)
Vägval för OmVärlden
Audience and reader study for Sida’s magazine OmVärlden, undertaken as decision support for the publication’s further development.
2004 · Swedish Radiation Protection Authority (Statens strålskyddsinstitut, SSI)
Säker strålmiljö
Study of information needs among municipalities, county administrative boards and county councils concerning scientifically and regulatorily complex environmental and radiation-protection issues.
Research & Practice
The reports above represent selected larger assignments rather than the full range of analytical work undertaken in consulting engagements.
Some of this professional work has also connected with my later academic research. Most directly, the value analysis of Tom Tits Experiment developed into peer-reviewed research on indirect value and place branding. Earlier work on media narratives, destinations, tourism, and place-related value also provides professional context for my subsequent research on Narrative Capital, place identity, and value creation.
Academic research, publications and current projects are presented separately under Research.